Has Samsung done one of the most clever marketing video ever? To get their device into the ALS Ice Bucket Challenge trend, the company has posted a video showing their Galaxy S5 taking a bucket of water with ice. Since the Galaxy S5 is waterproofed, the phone is completely fine. Hilariously, the company challenged non-waterproof phones including the iPhone 5s, HTC One M8, and Lumia 930 to take the The Ice Bucket Challenge.