When it comes to pricing in the unlimited data game, AT&T has the highest price for unlimited data compared to its competitors and also the worst unlimited data plan ever. But today the carrier made an unexpected move and announced that HBO is now free for their unlimited data customers on the Unlimited Plus plan. The carrier says that this offer is not just a promotion to gain new customers, but current customers will receive HBO for free as well.

“Our customers want wireless entertainment on their terms, and we’re going to deliver,” said David Christopher, chief marketing officer, AT&T Entertainment Group. “We are now including HBO when a customer has AT&T Unlimited Plus – giving you unlimited access to Game of Thrones, Silicon Valley, VEEP and more.”

AT&T further explained that:

  • If you currently subscribe to HBO through an AT&T video service – DIRECTV, DIRECTV NOW or U-verse TV – HBO will now be included for no additional charge.
  • If you subscribe to an AT&T video service but not HBO, you’ll automatically receive access to the premium HBO channels as part of your wireless plan.
  • If you don’t subscribe to an AT&T video service, you can access your HBO content through the DIRECTV NOW and HBO Go apps.

AT&T Unlimited Plus customers will also get a $25 monthly video credit on DIRECTV, DIRECTV NOW or U-verse TV as long as their AT&T unlimited data plan remains active.