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    Will Apple make a TV? Doesn’t look like


    Although Apple is the most successful electronics company in the world, the company does not venture into any segment of the electronics industry. Apple focuses on a few products but makes the best products in their category.

    This is the complete opposite of Apple’s main rival, Samsung. You can find Samsung’s hands in any segment of the electronics industry. This goes from cell phones to fridges; Samsung has its hands on anything that uses electricity.

    While Apple has the most significant market share of high-end cell phone sales, Samsung has the biggest market share in the television industry. Since Apple has the most loyal customers, will Apple ever make a TV? Nope, this will not happen as Apple’s co-founder Steve Jobs wished.

    Why Apple will not make TVs

    In a book named Haunted Empire: Apple After Steve Jobs by former Wall Street Journal reporter Yukari Iwatani Kane, she writes how Steve Jobs saw the TV industry as an unfeasible business with low profit.

    During Steve Jobs’ last yearly meeting in 2010 with Apple’s top 100 employees, Jobs did not want the company to build a television set. According to the book, Steve Jobs was asked by an executive if Apple was ever going to release a television.

    Jobs promptly replied with a “No, ” stating, “TV is a terrible business. They don’t turn over, and the margins suck.”

    That was in 2010, and up to now, Apple has not released any television.

    Later, In 2015, the WSJ published a story claiming that Apple stopped research on a 4K television set around late 2013 or early 2014. One prominent feature this television would have was a built-in camera so viewers could video call each other. Executives decided this was not innovative enough to enter a new market and compete with Samsung, which dominates the TV market.